Work

High-Performance Landing Page & Lead Generation System

Lead Generation
Astro.js
Tailwind CSS
Performance
SEO
Analytics

Designed and engineered a high-speed lead generation system using Astro.js and Tailwind CSS, focused on mobile-first performance, SEO continuity, and multi-branch conversion tracking.

Screenshot of the Hairfree and Hairgrow clinic landing page showcasing treatment results and consultation CTAs.

Project Overview

[cite_start]This project involved rebuilding the primary lead acquisition layer for Hairfree and Hairgrow Clinic, a multi-location healthcare brand. The legacy website suffered from slow load times, poor mobile usability, and limited visibility into post-click performance.

The objective was not just visual improvement, but to create a conversion-focused landing system that could reliably capture, route, and measure patient inquiries across multiple clinic locations.

Funnel & System Design

The landing page functioned as the first stage of a larger lead generation pipeline:

  • Paid traffic (Meta & Search) routed to city-specific pages
  • Leads captured via Call, Form, and WhatsApp CTAs
  • Source and location context preserved for downstream CRM handling

This ensured higher lead intent clarity and reduced operational friction for calling teams.

Technical Implementation

  • Framework: Built using Astro.js for near-zero JavaScript payload delivery, significantly improving Core Web Vitals on mobile networks.
  • Responsive Design: Implemented a mobile-first interface with Tailwind CSS, optimized for thumb-friendly navigation and fast interaction.
  • SEO Migration: Executed safe SEO transitions by configuring .htaccess 301 redirects, preserving authority from legacy hyphenated URLs to structured, city-based routes.
  • Image Optimization: Standardized all clinical result media to a 4:3 aspect ratio and enabled WebP/AVIF delivery via Astro’s Image pipeline to prevent CLS.
  • Performance Budgeting: Enforced strict limits on font loading, image weight, and third-party scripts to maintain sub-second LCP.

Analytics & Tracking

  • Implemented a centralized Google Tag Manager container
  • Configured dynamic triggers to track:
    • Form submissions
    • Call button interactions
    • WhatsApp inquiries
  • Enabled branch-level attribution across 11 clinic locations without duplicating tracking logic

This provided marketing and operations teams with consistent visibility into lead sources and performance.

Key Outcomes

  • [cite_start]Improved mobile load performance and user engagement
  • Streamlined consultation booking through intent-driven CTAs
  • Reduced lead handling ambiguity by preserving campaign and location context
  • Established a scalable landing framework reusable across future campaigns and locations

Role & Responsibilities

  • Funnel architecture & technical planning
  • Frontend performance engineering
  • SEO-safe migration & redirection strategy
  • Analytics design and GTM configuration
  • Collaboration with marketing and operations teams

Tools & Stack

Astro.js · Tailwind CSS · Google Tag Manager · HTML/CSS · Performance Auditing · SEO Best Practices