Work

Sturlite Brand Management

Brand Strategy
Content Creation
Social Media Management

Led end-to-end social media content creation and management, driving brand presence across LinkedIn, Instagram, and Facebook for a professional lighting brand.

Social media grid layout showing consistent branding for Sturlite.

Project Overview

For Sturlite, I was responsible for developing and maintaining a cohesive brand identity across all major social media platforms. The goal was to position the brand as a leader in the lighting industry through high-quality visual storytelling and professional engagement.

Strategy & Execution

  • Omni-channel Presence: Managed consistent content delivery across LinkedIn, Instagram, and Facebook, ensuring the brand voice was tailored to each platform’s unique audience.
  • Visual Identity: Designed and curated professional graphic assets and video content that reflected the premium nature of Sturlite’s products.
  • Engagement Strategy: Implemented community management protocols to drive interaction and foster relationships with industry professionals on LinkedIn.

Key Results

  • Brand Visibility: Successfully increased organic reach and follower engagement by establishing a regular, high-quality posting cadence.
  • Unified Messaging: Achieved 100% brand consistency across all digital touchpoints, resulting in improved brand recognition among B2B and B2C clients.