Work

Vacationam Marketing Campaign

Meta Ads
Digital Strategy
Social Media
Analytics

Optimized Facebook and Instagram advertising strategies to increase website traffic by 20% and achieve consistent sales growth for a travel brand.

Visual of a successful Facebook ad campaign for travel services.

Project Overview

For Vacationam, I led a comprehensive social media marketing strategy focused on increasing brand visibility and driving direct sales through Meta’s advertising ecosystem.

Strategy & Execution

  • Audience Targeting: Developed specialized customer segments based on travel intent and demographic data to reduce Cost Per Acquisition (CPA).
  • Content Creation: Designed high-engagement visual assets optimized for Instagram Stories and Facebook Feed to drive click-through rates.
  • Performance Analysis: Utilized Meta Ads Manager and Google Analytics to monitor campaign ROI and shift budget toward high-performing ad sets.

Key Results

  • Traffic Growth: Successfully increased direct website traffic by 20% within the primary campaign window.
  • Sales Impact: Achieved consistent sales growth through remarketing strategies that targeted previous website visitors.